Privacy & Cookies Policy | How We Use Your Data

Our Commitment to Your Privacy

At The English Bed Company, your privacy matters to us. We are committed to protecting your personal information and being transparent about how we use it. We want you to feel confident when using our website, www.theenglishbedcompany.co.uk (“Our Site”), and when choosing our products.

By using Our Site, you agree to the practices outlined in this Privacy Policy. If you do not accept these terms, please stop using Our Site immediately.


1. Definitions

Personal Data

Any information that identifies you directly or indirectly, as defined by the UK GDPR (EU Regulation 2016/679).

We / Us / Our

The English Bed Company, a trading name of Forest Sofa Ltd, registered in England (Company No. 5170110).
Registered address: Newbury House, Ford Lane, Salford, Greater Manchester, M6 6PD.


2. Information About Us

Website Owner & Operator: Forest Sofa Ltd
Registered Address: Newbury House, Ford Lane, Salford, Greater Manchester, M6 6PD
VAT Number: GB 471 7542 78
Data Protection Officer: Nick Shepherd
• Email: [email protected]
• Tel: 0161 737 6918
• Address: Newbury House, Ford Lane, Salford, Greater Manchester, M6 6PD


3. What This Policy Covers

This Privacy Policy covers your use of Our Site only.
We may link to external websites, but we are not responsible for how those sites manage data. Please review their Privacy Policies before sharing personal information.


4. Your Rights

Under UK GDPR, you have several important rights, including:

  • The right to be informed about how we use your data

  • The right to access the personal data we hold about you

  • The right to have inaccurate information corrected

  • The right to request deletion (“the right to be forgotten”)

  • The right to restrict processing

  • The right to data portability

  • The right to object to certain processing

  • Rights related to automated decision-making and profiling

If you have concerns, please contact us. You may also raise issues with the Information Commissioner’s Office (ICO).


5. What Data We Collect

Depending on how you use Our Site, we may collect:

  • Name

  • Gender

  • Company name (if applicable)

  • Contact details (email, phone number)

  • Postcode, preferences and interests

  • Payment details (securely processed)

  • IP address

  • Browser type & version

  • Operating system

  • Browsing behaviour (referring site, pages visited, exit pages)


6. How We Use Your Data

We use your data only when there is a lawful basis to do so.

We may use your data to:

  • Process and fulfil your orders

  • Provide customer support

  • Personalise your experience on Our Site

  • Reply to your enquiries

  • Send marketing emails (only if you opt in)

  • Conduct market research

  • Improve Our Site and services

Marketing Use

We may contact you by email, phone or post only if you have consented. You can withdraw consent at any time.

Data Retention

We keep your personal data only as long as needed.
For HMRC compliance, certain records are retained for 6 years.


7. How & Where Your Data Is Stored

We store your data securely using:

  • Password-protected systems

  • Firewalls

  • Off-site encrypted backup storage

Some data may be processed outside the European Economic Area (EEA).
If this occurs, we ensure your data is protected to UK GDPR standards.


8. Sharing Your Data

We may share your data with:

8.1. Group Companies

For marketing or operational purposes.

8.2. Trusted Third Parties

Such as:

  • Delivery partners

  • Payment processors

  • Marketing platforms

  • IT and website support services

They access data only when necessary and must comply with data protection laws.

8.3. Statistics

We may share anonymised usage statistics (never identifiable data).

8.4. Legal Obligations

We may share data if required by law or legal proceedings.


9. Business Changes

If The English Bed Company is sold or reorganised, your data may be transferred to the new owner — but it will remain protected under this policy. You will be notified in advance.


10. Controlling Your Data

You can control how your data is used, including opting out of marketing communications at any time via email links or by contacting us directly.

You can also register with:

  • The Telephone Preference Service (TPS)

  • The Mailing Preference Service (MPS)


11. Withholding Information

You may browse Our Site without providing personal information.
However, some features (such as placing an order) require data collection.


12. Accessing Your Data

You may request a copy of all personal data we hold about you.
This is free of charge under UK GDPR.

Contact us at: sales@theenglishbedcompany.co.uk


13. Contact Us

If you have any questions about our Privacy Policy or your data:

Email: sales@theenglishbedcompany.co.uk
Phone: 0161 925 8503
Post: Newbury House, Ford Lane, Salford, Greater Manchester, M6 6PD


14. Changes to This Policy

We may update this Privacy & Cookies Policy periodically.
Updates will be posted on this page, and continued use of Our Site means you accept the revised terms.
Please check back regularly.